Facebook Marketing Tips – Part 2
I recently did a blog post on Facebook Marketing Tips 1 -10 and the link is below.
This is a follow up with Marketing Tips 11-20
11: Share Short, Highly Actionable Info
Post things that can be consumed quite quickly but yield powerful results.
For example, the exact formula you use to create a winning product.
Or the 3 questions you ask every single outsourcer that guarantees great results.
Or the 8 words that reduce refunds by 50%.
Post something super quick and easy for people to take action on and get results that make them happy.
And by the way, this is a great way to turn your members into raving fans, too.
12: Do a Monthly Survey
Again, people love to give their opinion, so why not give them a poll or survey now and then?
This can help you to better understand your audience, who they are and what they want.
It’s also a great way to inject some humor as well. Make a couple of your possible answers silly, funny or even ridiculous.
And make the last question fill in the blank, to invite their creativity and insights.
Stuck for questions?
What is the one thing that is driving you crazy about ___?
What is one small secret about your experience with ___ that you have never told anyone?
If you could choose any small superpower that would change your business for the better, what would it be?
What’s the stupidest advice you’ve ever heard in this niche? What was the best advice?
To create a poll, under the status area click “poll.” You can add different options, then click “post” and you’re done.
13: Start a Discussion
One of the reasons why groups are better than pages is because of the discussions. And if you choose something that has some controversy behind it, you can get a lot of people talking.
How controversial you want to get is entirely up to you.
I once saw a debate that raged on for three days on social media, about what was better: Smooth or chunky peanut butter.
I can’t imagine anyone’s feelings were hurt during this great debate, but there sure were a lot of opinions.
14: Pop a Quiz
With a poll you’re looking for opinions.
But with a quiz you’re looking for specific answers.
Maybe you pose a riddle or a question, giving a scenario and asking what the answer is. Don’t make it too easy, but don’t make it so hard that nobody gets it, either.
People love to shout out the answers to those game shows on television, and a quiz in your Facebook Group should garner plenty of responses, too.
15: Go Live
Have a regular schedule of going live. It will do wonders for connecting with your group and increasing your authority with your members. Pick a specific topic or maybe just go on to say hello and answer questions.
To go live, go into your group and click live video.
Start your live video by acknowledging the replay viewers, so they feel welcomed, too, when they see the video later. Then talk to your live viewers, say hi and just be yourself.
16: Spam Day
This one is a little strange, but it works. You can go a long way towards controlling the spam in the group by letting it all happen in one post on one day.
Choose a day of the week where you give your members total permission to promote whatever they want to promote. You’ll make a post just for this.
Once you have a lot of members, you’ll find there are hundreds of comments in there. It gets people to talk and communicate, which is a wonderful thing because the more engagement there is, the more likely members are to see your posts in their newsfeed.
It gives your folks a chance to promote what they’re working on, which makes them feel good and might even send them a little traffic.
And when they post on any other day, it’s easy to give them a warning and let them know that you do allow them to do this on that one day you’ve chosen, which makes them more receptive to not posting spam the other six days of the week.
If you see certain kinds of spam in this weekly post – things that just don’t belong in your group – get rid of those posts right away.
By training your audience to promote their own stuff only in a specific place and day, it makes it easy to clean up the rest of the group.
Choose a tool to post automatically on Facebook and even Twitter and other places, too.
MeetEdgar and Buffer are both good, and there are dozens of others to choose from.
The more you can automate, the more time you have for other things.
Realize you can’t automate everything, since social media is supposed to be social. You do need to respond and interact.
But there are posts you can plan for and have the software take care of it for you.
18: Educate on Notifications
You want to show members how they can get notified when new posts are up in the group.
You might create a video for this or show a screenshot with an arrow. Have them click on the notifications box that’s right under the cover art, and then click on highlights. They can choose if they want all posts or just ones from friends.
And they can even click the off button, too if they want to.
Adjusting notifications allows the posts they want from this group to be shown in their newsfeed.
On a mobile device they need to look for the blue checkmark to the left, underneath the cover art, or they can click on the information bar or icon at the top right and then hit notification settings from there.
19: Be Open and Honest
This one is maybe so obvious, I don’t have to spell it out, but I will anyway just in case.
You always want to be honest and authentic with your members. It’s even okay to be vulnerable with them as well.
We all love to connect with other people in general, but we especially love to connect with people who are real.
Don’t be afraid to be open, to talk about the tough times, to just be honest and authentic. Doing this is going to take you a very long way when it comes to them seeing you as a leader.
And of course, never speak down to your members. Speak on the same level and even ask them for help if needed.
They’re going to respect you a lot more for that.
20: Use Group Insights
Facebook collects a ton of data on our members and luckily, they share some of it with us.
To get access to this data, just go to your group and click “group insights” on the left-hand side.
It’s going to tell you a few things such as how many new members you’ve gotten, how many posts and comments and reactions and so forth. But the most important thing here is the member details on the right-hand side.
Click on that and you’ll see a list of the top contributors which you may recognize from earlier.
Scroll down and you’re going to get some good demographic data such as age and gender, and also geographical data such as top countries and top cities.
This can be especially useful if you’re doing Facebook advertising, since it is giving you a very good idea of who to target. You get key insight on who is actually interested in your group and how to find more of those people.
I hope you find these tips useful.