How to find your next customer in the digital marketing world
So what is the best way to find your next customer! Digital marketing is the way forward.
Instead of just building an opt-in page or a squeeze page and waiting for leads to sign-up or reach out to you – or instead of waiting for people to find
your store and buy from you – actively go out and find prospects. A little bit of time spent doing this can reap good rewards.
What questions are currently being asked that are important to your chosen business on social media platforms. These include forums, Q&A sites (like Yahoo or Quora) and of course social media sites including Facebook Twitter and Linkedin.
Spend a few moments to answer some of those questions, making sure you provide value first and foremost. This will help you gain extra exposure for
your business, help build you up as an authority in your niche, start to build trust between you and possible customers and potentially land you some
sales. At this point do not sell simply help the reader with their issue.
One good example is if you have a digital marketing business and one aspect is the SEO Service – look for questions on the best ways to optimize websites. Then you could leave an answer such as, “Here are 3 tips I find work well… (insert your tips here). If you’re after more information, I help people with their SEO, through information and doing it all for them, and here’s a link to an article I wrote listing 17 tested ways to improve your search engine optimization.” You have already given great
information and value in your answer, making people more likely to click through to your site. They will know you are not selling at this point and have gained your trust. The next time they need more assistance their is a stronger chance they could source you out and pay for your service(s).
Another example would be if you were a chiropractor, you can find people complaining about back pain and offer a couple tips that you think might
help them, followed by an offer to stop by your clinic for a free initial adjustment or consultation.
Maybe if you were in the weight loss niche, you could find people asking questions on the best ways to lose weight, give them a few tips, and then
link to a longer video or blog post of yours mentioning even more tips perhaps with an offer to sign-up for a free newsletter, which can be used to
try to drive them into your main offer.
Do not underestimate the power of going to leads instead of waiting for them to come to you! In fact, it is important to note that this does not just
have to be done with consumer leads. You can apply the same methods to finding other businesses to partner with, for instance, and proactively
reaching out to them to try to land a deal. Or even proactively going out to leads in the media to see if they’d want to run an article or story on
something that you’re an expert in related to your niche. Even taking just an hour or two a week doing this can have huge benefits for your business.
Takeaway: Go looking for leads, instead of waiting for them to come to you. Look on forums, Q&A sites (like Yahoo Answers) and social media
(such as Facebook, Twitter, etc.) to find questions being asked that are relevant to your offer. Answer those questions, providing good value, to
increase your exposure and potentially make sales.