Use Your Consumers’ Language
Use your consumer’s language is key to business success.
In today’s market many business owners often get caught up in their own lingo they know what they mean but will their customers? If the customers have no idea what you are referring to then they will not want to do business with you.
Business owners need to understand that the Customers may not fully understand a lot of the technical terms that they use.
So how can you use the consumer’s language?
The key is to try to dumb down your sales copy, advertising materials, and general sales conversations to use the everyday language of the people you are trying to most attract. But this must be done in a way that is clear and concise and not patronising.
For instance, even though a lot of people know that SEO stands for search engine optimisation and is a way to help your websites rank better, an equal if not far larger group of people who might be looking for your SEO services do not know what any of that means! Also there is no reason as to why they would know what SEO fully stands for.
Instead of searching for “SEO services” or “SEO tools,” they are probably using terms more like “rank on Google tools” or “get better rankings” or “how to show up on the first page of Google” instead. They might even just be searching for something like “how to get more sales online” or “how to get more traffic to my website.”
Not only should you consider using your consumers’ language in terms of what you are trying to rank for, but you should also try dumbing down your sales pitch/message as well to make sure that you are using the everyday language of the consumers whom you’re trying to target. Not only will they be far more likely to come across you, but they will often be far more likely to buy from you.
Never assume that your prospects know your industry or technical terms, or that they are as educated as you in your given niche. More often than not, they are not as familiar as you are, nor do they understand most of the lingo you might consider to be common. Not realising this and taking it into account could be costing you a small fortune.
Try dumbing down your sales messages. Try using the everyday language of your target market instead of all the technical terms that you might currently use.
Do not forget your customers and followers on Social Media. Make sure you listen to them on social media. After all social media is instant and direct communication. So use your new sales messages on these sites as well.
Consider using surveys/focus group for some of your customers. This will also give you an insite on how to speak your customers language.
Finally remember that your customers will be aware of the difference when you make the effort to communicate with them in a clear manner. They will know that you fully understand them and their needs. After all this is how you build an excellent customer relationship that could last a lifetime.